Voice technology is more and more advanced, and the most representative product is a smart speaker. However, voice technology has a wider range of uses and is not limited to smart speakers. Sergey Bludov, Senior Vice President of DataArt Media and Entertainment, recently published an article discussing this issue:
In 2017, smart speakers became the most sought after gift, which is not surprising. The latest report shows that more than 7% of Americans received smart speakers during the holiday shopping season, and 4% of Americans had smart speakers for the first time. As a result, 39 million people in the United States have smart speakers, and 38% of owners are ready to buy more to control smart home products. In the App Store free program, Alexa App is in a very high position, with a few areas even ranking first, and Google Home is also in the top 10. According to the Pew report, nearly half of American adults said they use smart speakers to communicate with smart phones and other devices.
Why are smart speakers and sound control devices so popular? Because it gives the user a more natural, personalized, and engaging experience, voice has become the biggest innovation since the phone. You can use your voice to play music, turn on a light bulb, order a pizza, and view news. Because of this, 30% of smart speaker owners will say that the time spent with smart speakers is prolonging and the time taken by television is decreasing.
This is a huge market that is growing. Google Home and Amazon Echo are well-deserved leaders. At the CES 2018 show, they became the protagonists, but many companies are also developing voice assistants. Samsung plans to put Bixby into the smart TV and Family Hub refrigerator. Facebook is also developing a 15-inch smart screen, similar to the Echo Show.
Smart speakers and digital voice assistants have begun to become the “heart” of the corporate ecosystem. It starts with every touch point (smart home, connected car, smart office, smart city, etc.) and connects the environment. 64% of smart speaker owners say they are eager for cars to introduce smart voice technology. Consumers and businesses want everything to be smart, and today’s speech recognition systems can perform a variety of tasks. In addition to simple transcripts, oral notes, time-saving speech recognition systems can also learn, produce documents, write e-mails, and quote complex terms.
Combining voice technology with chat robot technology can improve the quality of customer service and make the customer experience simpler and more efficient, thus winning the favor of users. Gartner analysts believe that by 2018, 30% of our interactions with technology will be accomplished through smart machine conversations. As traditional interfaces become more and more intelligent, voice technology will become more and more valuable. It can enhance services and help companies establish deeper relationships with customers.
Amazon has developed a "corporate Alexa" program that helps businesses meet in voice, enhance private voice skills, set Alexa directives for employees, and connect to corporate services (such as Microsoft Exchange, Salesforce, etc.). Google is also preparing to upgrade smart assistant services for businesses.
In many future applications, advanced interactive conversational AI technology will become more and more important, from marketing to healthcare to social services. The New York Times even said that there are five kinds of technologies that will overturn the world. Conversational computing is one of them. There are other uses for speech:
Sound brand: In addition to Logo, colors, and slogans, brands can also create "voice identities" for themselves, making them easy to identify and knowing that this sound represents your business and products. The popularity of voice assistance is because it provides personalized services and brands want to learn and impress customers with emotions.
Audible devices: Because voice technology is so advanced, in the wearable area, audible devices may be the next stop. Health care providers have already introduced Fujitsu's audible devices and can provide translation services for foreigners who do not speak Japanese, without the need for manual operations.
Voice biometrics: Voice verification technology can analyze someone's voice, evaluate hundreds of features, and compare it with voiceprint files. This voice technology can overcome the problems of traditional technology, used in the security field, can also be used to track down criminals.
Assistive technologies: Some people are deaf, have hearing impairments, or have language defects. AAC technology (Augmentative and Alternative Communication) can help them. This is an emerging technology. Enhanced communication can be achieved through a number of devices, such as computers and handheld devices. It can also encourage users to communicate, participate in social activities, and help people with difficult communication to express themselves.
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