If you're an audio production or post-production practitioner and consider setting up a new studio or upgrading an existing studio, Dolby Atmos mixing is a great choice. At present, the demand for immersive audio is growing, and leading broadcast media such as iTunes and Netflix have launched Dolby Atmos format movies and TV shows. This means building an immersive studio will increase profitability while still meeting the business requirements for generating 5.1, 7.1 and other formats.
Dolby Atmos has an audience in theaters and homes. Since Disney Pixar's "Brave Legend" was released in June 2012, more than 950 movies from all major Hollywood studios will add Dolby Atmos to theaters and homes. Blu-ray Disc already supports Dolby Atmos, and more platforms support Dolby Atmos.
Streaming services More than two years ago, Vudu began using Dolby Atmos audio tracks to provide movies, and other music like iTunes and Netflix joined. In the live broadcast field, more than 200 sports and music events have added Dolby Atmos to live broadcasts, including the Premier League broadcast by Sky TV and BT Sport.
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