How Can The Audio Industry Break Through Innovation Under Artificial Intelligence?

- Jun 22, 2018-

Artificial intelligence technology is constantly evolving, and technologies such as intelligent voice, human-computer interaction, and face recognition continue to mature. The audio industry is also facing reforms. So how does the audio industry in artificial intelligence break through innovation?

When it comes to the intelligentization of audio products in 2017, we have to mention the corresponding software matching. This software is an intelligent voice assistant. In fact, the intelligent voice assistant is not exclusive to audio products. We may have been more exposed to this matter on mobile phones than before. Now, in addition to mobile phones, intelligent voice assistants have gradually been applied to audio products such as speakers and headphones.

The intelligent voice assistant we are talking about here is not a simple one-way voice prompt of the machine. For example, pressing a key gives you low-level voice feedback, but it can realize simple human-machine voice interaction. You can give it a voice. Instructions, it gives you a voice feedback. We can see that behind all these smart audio hardware, almost all are supported by intelligent voice assistants. Behind the voice assistant is strong support for deep learning, big data, and cloud computing.

The introduction of intelligent voice assistants into audio hardware products is a revolution in the audio field, which means that the “Internet of Everything” layout has been further expanded and audio products are no longer the bystanders of the Internet age. But at the same time, we should also see that the current intelligent voice assistant is still in its infancy, although Google, Amazon, Apple, Microsoft’s four big voice assistants can be said to be the most mature voice assistant at this stage, but we have human voice interaction with them. The experience is still not satisfactory enough. At present, the development direction of speech recognition for intelligent speech assistants is basically based on instructions. Basically, the understanding of simple and clear instructions cannot be wrong. However, for complex human languages and emotions, the understanding of machines is still quite low.

Wireless is a general trend. In the second half of the 2017 ZDC speaker product report, we discovered that people’s consumers’ eagerness for wireless capabilities, and whether the speakers are Bluetooth-enabled, are as high as 65.4%. From this year's new listing of speaker products, Bluetooth has become a standard. However, WiFi speakers are even more popular.

Compared with the Bluetooth speaker, the WiFi speaker's initial setup mode is a little more complex, but its advantage is that in addition to high transmission bandwidth and signal coverage, powerful and flexible network playback and direct access to Internet resources are not Bluetooth speakers. With it, WiFi speakers will become the cornerstone of smart speakers, and it is also considered to be the mainstream form of consumer speakers in the next stage.

Composite products are more popular. In terms of headphones, adding active noise reduction became a trend in 2017, and many new music Bluetooth headsets are equipped with this feature, which is also a new trend for future consumer headphones. In the past, active noise reduction headphones met the needs of a few business people. However, as environmental noise pollution has increased and people's attention to hearing health has increased, consumer music headphones have also begun to use active noise reduction technology.



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