I. The development status of China's electronic audio industry.
In recent years, China's economy has developed at a relatively fast pace, and the disposable income of residents has increased substantially. After solving the basic needs of life, it has begun to switch to the purchase of entertainment products. Among them, audio equipment is one of the preferred products for people's entertainment. As a supporting product for home theaters and computers, audio equipment has shown strong development momentum driven by the rapid development of home theater and the gradual popularization of computers.
According to the statistics of the China Electronic Audio Industry Association, since 1999, the output value of China's major electronic audio products has grown at an average rate of more than 30% per year. However, due to the combination of increased labor costs, rising raw material prices and fluctuations in the RMB exchange rate, the growth rate of industry output has slowed since 2006. After reaching the industry downturn in 2008, the industry gradually began to recover. Due to the recovery of the international market and the rapid growth of Chinese residents' income and the strong online retail sales, the domestic and international markets have achieved good development. By 2015, the output value of China's electronic audio industry exceeded 280 billion RMB, and the industry entered a period of steady growth.
II. The development trend of China's electronic audio industry.
1. The industry is gradually recovering, and the market prospect is broad.
Since the end of the 20th century, the output value of China's major electronic audio products has increased by an average of more than 30% per year. However, due to the combined effects of overcapacity, rising labor costs, rising raw material prices, and appreciation of the RMB, the growth rate of output value of China's major electronic audio products has slowed since 2006. When the company has not fully digested the above-mentioned unfavorable factors, the international financial crisis and the European debt crisis began to sweep across the globe in 2008, and the export of products faced a severe situation. Although the industry achieved recovery growth in 2010, the output value returned to the pre-crisis level, but with the sluggish recovery of the international market economy, the industry is generally in a low-speed adjustment period. In recent years, due to the recovery of the international market and the rapid growth of China's residents' income and online retail sales, the domestic and international markets have achieved good development. The industry's consumption hotspots, such as supporting speakers and earphones for communication equipment, continue to be hot. The recovery situation is obvious.
2. Consumption hotspots are the new development momentum of the market.
With the continuous sales of personal portable electronic products, consumers' demand for sounds, the sound of good songs, and the popularity of songs and other programs have jointly promoted the strong demand for speakers and headphones.
The speaker product technology continues to mature, and the connection method has been extended from early wired connections to Bluetooth, WIFI, NFC, etc.; the design and product technology have evolved from traditional square box to cylindrical, spherical, sailboat and so on; more compact, portable speaker with built-in amplifier and battery, greatly enrich the variety of speakers, to meet the different needs of various consumers. In terms of headsets, wireless headsets are eye-catching and have maintained rapid growth for three consecutive years. High-fidelity, multi-channel, more energy-efficient, noise-reducing, and bone conduction technologies have injected new development momentum into wireless headset products.
MAONO is an innovative designer and manufacturer of Lavalier, Podcasting, Wireless, Shotgun, Recording microphones and accessories for Smartphone, Camera and PC, etc.