Recently, iResearch released the "2018 China Network Audio Full Scene Development Research Report" (hereinafter referred to as "Report"). The report is based on the current background of network audio users ushered in new growth and accelerated popularity in the whole scene era. The development of the scene is fully interpreted.
The report first introduces the development of the network audio industry, and then from the three aspects of network audio full scene development, network audio full scene development case and network audio full scene development trend, using questionnaires and data analysis methods to the current Chinese network audio More detailed research has been carried out on the development of the whole scene. The development of the network audio industry: the podcast era, the mobile era to the full scene era
Hu Zhengrong, president of the China Media University, predicted in the Wenhui Daily: "By 2020, 30% of the web browsing will be from the voice. The voice is the next big entrance to the Internet." After entering 2017, Thanks to the outbreak of knowledge payment, a large number of knowledge-based courses and programs relying on audio media have emerged, attracting more users to try network audio services.
Under the background of the rapid development of the Internet audio industry, the listening form of network audio is constantly being iteratively upgraded. According to the listening channel and the carrier, the development history of China's network audio can be divided into three stages: the podcast era (2005-2011), the mobile era (2012-2016) and the full scene era (2017-present). The industry is moving from the mobile era to the beginning of the era of full scene development.
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