A Look At China’s Paid Audio Content Boom

- Jul 25, 2018-

According to media reports, since 2016, the audiobook market has begun to show rapid growth. With the increasing awareness of intellectual property rights of Chinese online users and the corresponding increase in demand, the audio paid content market has prospered in the past two years.

In the past, Internet users in China were not willing to pay for digital content. They think that since it is easy to get pirated e-books, music and movie content, why spend more?

This situation has undergone profound changes in the past two years. China's paid digital content market is expected to grow from $736 million in 2017 to $3.5 billion in 2020.



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