Major Changes in the Audio Industry

- Nov 30, 2018-

Recently, a report on audio technology shows that consumers are looking forward to integrating more technology in small headphones, getting rid of cable constraints and enjoying voice interaction, and hope that all price segments can support superior sound quality.

The report, entitled "2018 Use Status Survey," shows that the audio industry is at an exciting moment of change. The overall audio ecosystem's expectations for sound quality are clearly increasing. Many manufacturers are competing to explore new possibilities with features that include a truly completely wireless experience, natural voice assistants, ultra-low power consumption, and integrated active noise reduction.

The report also believes that more consumers today have an audiophile-level pursuit of sound quality: 78% of respondents said they want wireless headphones or speakers to support high-resolution (24-bit) audio, while only The active noise reduction features supported on high-end headphones are increasingly valued. 47% of respondents said they are more inclined to buy a new smart phone with wireless headphones or earbuds, and Bluetooth connectivity is the most popular wireless connection technology. The time has come for the industry to introduce smart ear-worn devices, with 78% of respondents saying they prefer to buy truly fully wireless headsets that support additional features such as calls, fitness tracking, and voice assistants.

In terms of voice interaction, the report shows that people have actively embraced voice interactions, and 78% of respondents said that using voice or natural language to interact with smart speakers, home control centers or other electronic devices will make life easier.



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